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Amplify Care

Virtual Visits in Primary Care: A case study on the patient experience

According to the 2017-2018 Health Care Experience Survey, although ninety-four percent (94%) of Ontarians have a family doctor or nurse practitioner, they are not always choosing to use, or have timely access to their primary care providers as the first access point to health care1. Forty-one percent (41%) of Ontarians who went to the emergency department, and ninety-three percent (93%) who went to a walk-in clinic received care for a condition that could have been addressed by their primary care clinician1. Virtual care provides an opportunity to shift healthcare access to conveniently meet patient needs2,3.

Key takeaways

Virtual visits provided patients with convenient access to primary care, avoiding the use of emergency department visits and walk-in clinics for issues that can be addressed by primary care providers, ultimately supporting continuity of care.

In March 2018, the eHealth Centre of Excellence in collaboration with the Ontario Telemedicine Network initiated the deployment of a virtual care solution across Waterloo-Wellington, enabling secure two-way digital communication between primary care clinicians and their patients through asynchronous chat messaging, or synchronous audio or video conferencing through a dedicated platform.

*Synchronous communication occurs simultaneously in real-time, while asynchronous communication occurs at any time and at irregular intervals.

Since the launch of the program in Waterloo Wellington in March 2018 until May 31, 2019, 67 primary care clinicians (gradually throughout the year) registered for the solution, which resulted in:

6.9k
patients registered
8.3k
completed virtual visits initiated by patients
75%
proportion of patient-initiated visits

Anonymous Patient

Waterloo Wellington

As seen below, the availability of virtual visits avoided use of emergency department and walk-in clinic visits, and supported access to care for a proportion of patients that would not have sought care. Patient experience survey findings (n=470) have illustrated that if a virtual visit had not been available:

4%
would have visited the emergency department
10%
would have gone to a walk-in clinic
3%
would have done nothing

In addition, a majority of patients indicated that virtual visits saved them time, provided convenient access to care and were easy to use.

93%
saved time
92%
convenient access to care
82%
easy to use

When asked about their experience with the virtual visit in comparison to an in-person visit (n=420):

91%
satisfied with the care received through a virtual visit
94%
would recommend the solution to friends and family
33%
rated virtual visits as better than in-person visits
61%
rated virtual visits as the same as in-person visits

Overall, virtual visits promoted the delivery of patient-centric care, enhancing access to and continuity of care for patients that would have gone elsewhere for their healthcare, or would not have sought care in a timely manner.

1Devlin, R. et al. (2019). Hallway Health Care: A System Under Strain. 1st Interim Report from the Premier’s Council on Improving Healthcare and Ending Hallway Medicine.

2McGrail, K. M., Ahuja, M. A., and Leaver, C.A. (2017). Virtual Visits and Patient-Centered Care: Results of a Patient Survey and Observational Study. Journal of Medical Internet Research, 19(5).

3Jamieson, T. et al. (2015). Virtual Care: A Framework for a Patient-Centric System. Women’s College Hospital Institute for Health Systems Solutions and Virtual Care (WIHV).

About the author(s):

Jennifer La
Knowledge Translation and Evaluation Specialist
Lirije Hyseni
Executive Director, Excellence & Clinical Experience
Lirije Hyseni is the Executive Director of Excellence and Clinical Experience at Amplify Care, where she leads impactful initiatives to advance Canada’s healthcare systems. With a focus on knowledge translation and evaluation, Lirije drives projects that enhance the integration of evidence into clinical practice, improve healthcare outcomes, and support the evolving needs of the healthcare system. Her keen oversight has contributed to a significant growth and expansion of Amplify’s reach and influence, helping to improve healthcare delivery and patient care.

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